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Today, let's take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement.

Also, you shouldn't forget to make use of a better print quality, which is more suitable when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. Check out 37 more images after the jump.